Here's how much AppleCare+ prices rose for Mac and iPad
It's been discovered in a recent Bloomberg post that Apple has decided to increase the cost of covering Applecare+ for Mac, MacBook and iPad by $0.50 per month or $5 per year. This price hike is the Apple's latest response to the ongoing global memory chip shortage and related cost pressures.
See the examples of change made in the table below:
| Device | Monthly | Annual |
|---|---|---|
| Mac mini | $4.49 | $44.99 |
| Mac Studio | $6.99 | $69.99 |
| iMac | $6.99 | $69.99 |
| 13-inch MacBook Air | $7.99 | $79.99 |
| 14-inch MacBook Pro | $10.99 | $109.99 |
| Mac Pro | $18.49 | $184.99 |
Under the new pricing, a 13-inch MacBook Air's AppleCare+ plan rises from $7.49 to $7.99 a month. If you prerer the yearly plan, then you will now pay $79.99, which was previously $74.99 a year. Other new rates include $4.49/mo ($44.99/yr) for Mac mini, $6.99/mo ($69.99/yr) for both Mac Studio and iMac, $10.99/mo ($109.99/yr) for the 14-inch MacBook Pro, and $18.49/mo ($184.99/yr) for Mac Pro.
However, it's important to inform you that only new subscriptions are affected. That is to say your existing AppleCare+ contract pricing won't change, and for your AppleCare One—the Apple's bundle plan that lets you cover up to three devices under one subscription—is not affected by this price increase. It's staying at its current rate of $19.99 per month.
Why thr price hikes?
The increase in price follows last month's price hikes on Macs and iPads themselves, driven by memory shortages and rising component costs, with those hardware increases ranging from $100 to $1,300. To be precise, the basic iPad models climbed $100 to $449, while the 13-inch iPad Pro now sells for $1,499, a $200 increase.
Even the Mac products saw similar hikes: the new MacBook Neo climbed $100 to $699, the 15-inch MacBook Air rose $200 to $1,499, and the M5 Max MacBook Pro jumped $500 to $4,099. These hardware increases have now trickled down to the cost of protecting these devices.
Apple describes AppleCare+ as coverage that handles repairs or replacement for accidental damage or battery wear, plus priority phone support. Meanwhile, the new increases also follow Tim Cook's June warning that price hikes were "unavoidable" due to the chip shortage, and last month Apple also raised prices on Vision Pro, HomePod, and Apple TV. Notably, Apple previously bumped iPhone AppleCare+ by 50 cents in early 2025, and who knows, further increases could land when new iPhones launch this September.
