What is BRM and PRM and their roles in Moniepoint
In Moniepoint, BRM stands for Business Relationship Manager and PRM stands for Personal Relationship Manager. These roles have their respective assignments but with one motive of driving the company forward. While BRM handles the entire POS agents, PRM focuses on Moniepoint’s Retail Banking division.
The position of a PRM is handled within the company and if a marketer perform excellently well, they can be promoted to a PRM. Let's break it down so that you will understand the terms very well because people often use them interchangeably.
Moniepoint BRM
Moniepoint Business Relationship Manager (BRM) is a designated Moniepoint field agent or representative assigned to help business owners using Moniepoint services, especially the POS terminals.
The role of a BRM is to onboard businesses by helping new business owners register, set up accounts, and get POS terminals. They are also the direct point of contact for resolving issues, upgrading KYC/business levels, or adding registered businesses.
If you want to get a POS today, your BRM will be the one to deliver the POS machine to you. In addition, if you've requested a customer card or card sale, the bulk cards will be delivered by your BRM. In fact, it's your BRM that will recommend your loans and oversee many of your Moniebook services.
In other words, BRM is so important to every business running the Moniepoint business banking. If you're using the platform business banking account, then you will have a BRM and you can only find your BRM under your profile picture next to your KYC level. Just click on it and scroll down to find the Business Relationship Manager section to view their name and contact details.
If you check it and you don't see a BRM, that means you've not been assigned a business relationship manager. This usually happens if your business banking account has not been upgraded to Registered Business on the platform. The moment you upgrade the account above tier 3 and request for a POS device, you will be assigned a BRM.
Related: How to become a Moniepoint Business Relationship Manager.
Moniepoint PRM
Have you ever seen those marketers from regular traditional banks like UBA, FCMB, or First Bank of Nigeria? Exactly, that's how Moniepoint Personal Relationship Manager works. They're just like your account manager; they market Moniepoint retail banking to you and if they onboard you successfully, they've made a win to the company.
Unlike BRMs that focus primarily on merchants and POS setups, PRMs operate within Moniepoint’s Retail Banking division and focus on individual consumer accounts, personal banking needs, and debit card distribution.
The role of a PRM is to manage his or her marketing team including recruiting, training, and managing a localized team of field marketers. The PRM marketers are responsible for driving individual user sign-ups, personal account openings, and ATM card activations through their marketing network. They are also trained to nurtures individual customer relationships and answers personal banking inquiries.
Moniepoint often hires field marketers to drive retail banking on a target basis. If a marketer performs exceptionally well—such as successfully activating a specific volume of ATM cards within a month—they are often upgraded and hired as a full-time, salaried PRM staff member.
BRM vs. PRM: What is the Difference?
| Feature | BRM | PRM |
|---|---|---|
| Primary Target | Businesses and Merchants | Individual Consumers and Retail Customers |
| Core Product | 1. Moniepoint POS Terminals 2. Business Accounts 3. Debit Cards |
1. Personal Accounts 2. ATM/Debit Cards |
| Structure | Interacts directly with business owners | Manages a team of active field marketers |
